Dianafarm
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What the team delivered
International services now form one coherent journey that makes the offer easier to understand and act on.
Challenge and solution
Challenge
Explain several legally and commercially complex services to audiences in different countries without overwhelming prospective clients.
Solution
We grouped services by customer objective, created a consistent multilingual content model and designed shorter paths from research to a relevant consultation.
Delivered work and business value
Work delivered
- Separated residency, property and business services so clients can choose the right support.
- Prepared language versions and shared navigation for clients from different countries.
- Prepared service-page titles, descriptions and URLs for search engines.
- Connected service information with contact options so visitors can enquire when ready.
- Adapted the website for phones and computers, keeping its content and main actions available.
Business impact
- Customer acquisition: the website can receive visitors from search, advertising and recommendations and guide them to an enquiry.
- Clients across countries: the offer is available in several languages for different audiences.
- Better prepared enquiries: clients can read the offer first and contact the team with a specific question.
- Related sales opportunities: clients can see other company services relevant to their needs.