Marketing campaign
What the team delivered
The team received a clear digital tool, transparent operating logic and a foundation for further scaling.
Challenge and solution
Challenge
Unify fragmented processes in one clear tool and remove manual work slowing the team down.
Solution
We designed the user journey, roles and key screens, validated the prototype on real scenarios and then moved into development.
Delivered work and business value
Work delivered
- Defined the campaign audience and the offer to present to them.
- Prepared a consistent design for the campaign materials.
- Planned messages from the first introduction through to an enquiry.
- Defined the measures used to assess visits and enquiries.
Business impact
- Relevant enquiries: the campaign offer and messages address the needs of the chosen audience.
- A clear offer: clients can understand what the company provides and which needs it can help with.
- Support for sales: the project materials help the team explain the offer and the next step to a client.
- Campaign review: visit and enquiry measures provide a basis for deciding what to improve.