13AUTO
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What the team delivered
The path from part search to order is shorter, clearer and easier to manage for both customers and the sales team.
Challenge and solution
Challenge
Help customers identify the right part quickly while giving sales managers complete, structured requests instead of lengthy clarification chains.
Solution
We organised the catalogue around real search behaviour, designed guided selection and order status flows, and connected them through a consistent responsive product interface.
Delivered work and business value
Work delivered
- Organised the catalogue, parts selection and product information.
- Prepared customer accounts and order information for follow-up with buyers.
- Connected item selection, the basket and checkout in one ordering flow.
- Adapted the website for phones and computers, keeping its content and main actions available.
Business impact
- Parts sales: the catalogue and checkout let customers place orders for selected products online.
- Independent selection: buyers can explore the offer and put together an order before speaking to staff.
- Shared order information: buyers and managers can refer to the same purchase details when clarifying an order.
- A route to purchase: selected items connect to the basket and checkout rather than stopping at product browsing.