All projectsE-commerce
13AUTO
Business impact
The path from part search to order is shorter, clearer and easier to manage for both customers and the sales team. Buyers reach a relevant part faster through a clear catalogue and selection flow. Managers receive better prepared requests and spend less time on basic clarification. Customer accounts and transparent order status improve trust and reduce support workload.
What the team delivered
We studied how buyers search for parts and how managers qualify requests, then created a catalogue structure, responsive interface and account experience that supports both sides of the transaction.
- Customer journey research
- Catalogue UX prototype
- Visual system
- Storefront development and launch
Client comment“Customers find the right part faster, while our managers can start with a complete, well-structured request.”